Barry Schwartz named this the “Maccabees” update, but Google would only confirm that several small updates had happened in the general timeline. Pre-holiday updates tend to get more attention due to their disruptive effect on e-commerce. The first bug reportedly was preventing new content from being properly indexed.
Build, test, and deploy beautiful mobile, web, desktop, and embedded apps from a single codebase. Learn strategies to help you reach your marketing objectives with exclusive digitals trainings led by Google product experts. All Topics Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified. Google cracked down on some basic link-quality issues, such as massive linking from co-owned domains.
Google’s major local algorithm update, dubbed “Pigeon”, expanded to the United Kingdom, Canada, and Australia. The update was confirmed on the 22nd but may have rolled out as early as the 19th. Multiple SERP-trackers and many webmasters reported major flux in Google SERPs.
Nofollow helps clean up unvouched for links, including spammy blog comments. While not a traditional algorithm update, this change gradually has a significant impact on the link graph. After many reports of large-scale ranking changes, originally dubbed “Phantom 2”, Google acknowledged a core algorithm change impacting “quality signals”. This update seems to have had a broad impact, but Google didn’t reveal any specifics about the nature of the signals involved.
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Webmaster chatter and industry case studies suggest these were separate events. According to our MozCast 10K tracking set, half of page-1 Google organic results were secure/HTTPs as of mid-April. Google claimed that the bulk of the indexing and canonicalization bug had been fixed by around October 14th. MozCast measured a drop in indexed pages and a temperature of 104°F around October 12th, with temperatures in the 90s lasting for a few days after.
Google announced a Panda update , saying that it could take months to fully roll out. The immediate impact was unclear, and there were no clear signs of a major algorithm update. Sites impacted in previous core updates seem to have been affected, in some cases, and some major UK publishers reported heavy losses. On average, the impact was smaller than the August “Medic” update, as measured by MozCast. While no algorithm update was confirmed, a Google rep confirmed an indexing bug affecting Disqus comments that would be fixed during this time period. Google announced a link spam update that reportedly rolled out over 2-4 weeks.